Why Great Writers Don't Necessarily Make Great Editors
Your job as an editor is to help the writer communicate clearly, effectively and eloquently. Your job is not to make every writer sound like
Yes, real people are reading your healthcare blog.
It’s a confusing time to be a writer. On the one hand, the demand for content has never been greater. An astounding 92% of companies...
Editing 101: How NOT to Ruin Your Colleague's Article
Editors often succumb to the trap of thinking their own approach is always preferable to another writer’s. In fact, it takes considerable sk
Marketers, Stop Sounding Like Movie Trailers
In a world…where time and space collide, and the hopes of all mankind rest on the shoulders of a select few…marketers throughout the land ar
Thoughts from the Healthcare Lead Generation Podcast
Is sponsored content worth the expense? Jennifer Michelle and I answered these questions and more on a recent episode of the Healthcare Lead
Thought Leadership 101: Avoid the Pitfalls of First-Person Writing
In the hands of a skilled writer, the first-person voice is a valuable tool to set a scene and establish a personal connection with the read
Here's Why Your Execs Aren't Thought Leaders
Thought leadership is not as easy as it looks. These are some of the reasons reporters aren't lining up to interview your executives.
Those Pesky Commas: 3 Rules for Using them Right
Commas seem like M&Ms—if a couple are good, and handful must be better, right? Not so much. They’re little, but they’re powerful. And th
Four Word Pairs You're Probably Using Wrong
Pop Quiz: Each of the following questions contains an often-confused word pair. Pick the correct word in the context of each sentence.
How Much Did That Typo Really Cost Your Business?
When three well-trained editors managed to print “Show Progam” across all 24 pages of a paid insert, management could easily put a price tag
