

5 Reasons to Outsource Your Content
Long-term writing projects languish when the in-house team gets diverted to a last-minute PowerPoint slide or sales report. While you’re putting out fires, we’re focused on meeting the deadline.


Why Great Writers Don't Necessarily Make Great Editors
Your job as an editor is to help the writer communicate clearly, effectively and eloquently. Your job is not to make every writer sound like


Yes, real people are reading your healthcare blog.
It’s a confusing time to be a writer. On the one hand, the demand for content has never been greater. An astounding 92% of companies...


Editing 101: How NOT to Ruin Your Colleague's Article
Editors often succumb to the trap of thinking their own approach is always preferable to another writer’s. In fact, it takes considerable sk


Marketers, Stop Sounding Like Movie Trailers
In a world…where time and space collide, and the hopes of all mankind rest on the shoulders of a select few…marketers throughout the land ar


Thoughts from the Healthcare Lead Generation Podcast
Is sponsored content worth the expense? Jennifer Michelle and I answered these questions and more on a recent episode of the Healthcare Lead






















