Yes, real people are reading your healthcare blog.
It’s a confusing time to be a writer. On the one hand, the demand for content has never been greater. An astounding 92% of companies...
Editing 101: How NOT to Ruin Your Colleague's Article
Editors often succumb to the trap of thinking their own approach is always preferable to another writer’s. In fact, it takes considerable sk
Marketers, Stop Sounding Like Movie Trailers
In a world…where time and space collide, and the hopes of all mankind rest on the shoulders of a select few…marketers throughout the land ar
Those Pesky Commas: 3 Rules for Using them Right
Commas seem like M&Ms—if a couple are good, and handful must be better, right? Not so much. They’re little, but they’re powerful. And th
Four Word Pairs You're Probably Using Wrong
Pop Quiz: Each of the following questions contains an often-confused word pair. Pick the correct word in the context of each sentence.